Our President Ulrike Anderson was able to establish close relations with the German Ministry of Economic Affairs and Climate Protection. This has resulted in a project that is very attractive for some of our sustaining member companies: They have booked a stand at the NAMM Show (23 - 25.01.2025 in Anaheim, USA) in the German Pavilion, which is highly sponsored by the Ministry.

We are very pleased that our industry, our supporting members, will be able to get an affordable presence at the NAMM Show in this way and thus get a foot in the door of the American market. This unique offer is reserved exclusively for our supporting members.

Currently, the “German Pavilion” is located in the hall for musical instruments. We are planning a second pavilion in the Pro Audio area of NAMM in 2026.